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Enjoy Increased Profits - Per Customer per year -
While providing your customer a better product - at a better price.

Synthetic motor oils outperform traditional petroleum products. And AMSOIL synthetic motor oils are the best motor oils money can buy.

12 Reasons Your Shop Should Carry AMSOIL

Higher Profit Potential
AMSOIL synthetic motor oil is a premium product that commands a premium price. Consumers expect to pay more for a higher quality product, and the retail profit margins allow oil change specialists to charge more.
Busy quick lubes that are already operating at capacity can potentially see twice as many customers since they only need to see them half as often to make the same or greater profit.
Satisfies Customer Wants
GM consumer interest surveys indicate that motorists desire the convenience of extended oil drain intervals. Now you can offer with confidence the convenience of 7500-mile/six-month oil changes.
With regards to wear protection, fuel economy, and high and low temperature performance, there is no better motor oil on the market than AMSOIL.
Leadership Products
In 1972, AMSOIL became the world's first API-certified and fully sequence tested synthetic motor oil for automotive applications. To this day, AMSOIL product performance is second to none.
Technical Service & Support
AMSOIL has a wide array of technical literature and sales tools to assist you in educating your employees and customers with regard to the benefits of synthetic lubrication. Every account also has a personal Servicing Dealer who is able to provide assistance and insight when needed, as well as send customers your way.
Increased Business
Many lube shops are seeking ways to gain a competitive advantage. AMSOIL's superior lubricant products will give you an edge in your market. AMSOIL also carries dozens of additional performance and car care products that can increase your bottom line.
Provides Security
Even though you recommend 3,000-mile oil change intervals, the truth is that people do not change their oil as frequently as they should. Harsh engine conditions cause petroleum oils to degrade far more quickly than synthetics. You will not need to worry about your customers' vehicles if they stretch their intervals beyond what is recommended and neither will they. AMSOIL synthetic motor oil provides long-term protection.
AMSOIL offers warranty coverage for its products when used as recommended in mechanically sound engines.
Broad Product Line
AMSOIL specializes in manufacturing a wide range of fuel efficient, long life lubricants for all manner of applications. In addition to motor oils, AMSOIL markets synthetic automatic transmission fluid, gear lubes, hydraulic and compressor oils, greases, as well as a family of filtration products for every kind of application.
The AMSOIL product line includes excellent fuel additives, biodegradable antifreeze and a family of automotive car care products.
Less Waste Oil
Our program not only reduces disposal costs, it also cuts down the amount of time devoted to managing oil and filter disposal processes. These beneifits flow dire4ctly to your bottom line. Extending oil drain intervals has significant environmental benefits, the most obvious being less waste oil and fewer oil filters to dispose of.
Low Cost Start-Up
AMSOIL products are an add-on product line that opens up increased profits without significant risk. Profit-minded operators soon recognize their earnings potential with AMSOIL synthetic motor oils.
An Ideal Match
AMSOIL products are an ideal match for your business. By offering both your existing products and AMSOIL, you can satisfy the full range of customer lubricant needs. Some customers and their vehicles are not candidaqtes for premium synthetic motor oils, and some passenger car owners are concerned only with initial price rather than long term value. For these customers, you'll still want to be sure to have your standard motor oil on hand. With AMSOIL, however, you can now offer your quality-conscious customers a high quality alternative to their traditional lube service.
Advertising and Promotional Support
AMSOIL provides a wide range of supporting promotional activities.
- Sponsor of America On The Road radio show heard on 300+ stations across the country. AOTR and many other radio programs reinforce the AMSOIL message regarding the superior performance of synthetics.
- National magazine advertising campaigns
- Targeted PR designed to increase AMSOIL name brand awareness
- Point-of-Purchase materials to increase interest in AMSOIL
- Sales literature
- Access to complete AMSOIL product line which includes ...
- Opportunity to participate in future money-making opportunities
- Co-op programs through servicing Dealers
Your servicing AMSOIL Dealer can work for you in the community, recommending your lube shop as the place to go for AMSOIL synthetic motor oils.
The Experience of Others
"I have customers who come thirth miles to have my shop put AMSOIL in their cars. It's a great indication of people's increased appreciation of synthetics and high quality products."
-- Wayne Folske, One Stop Lube Shop, Oshkosh, WI

Find out why quick lube operators have begun to see the trend toward extended drain intervals as an opportunity, not an obstacle. Find out why oil change specialists are choosing the AMSOIL 7500-mile / Six-Month Oil Change Program.

Why	put up with the inconvenience and expense of a 3,000-mile oil change? Choose the AMSOIL 7500-Mile/Six-Month Oil Change Program and enjoy the long term performance only AMSOIL Synthetic Motor Oil can deliver!
*Ten Reasons To Choose XL-7500*

Synthetic Motor Oils Outperform Conventional Lubricants in Every Way.

Superior Wear Protection ... Engines Last Longer
XL-7500 4 Ball Wear Test

In the Four Ball Wear Test (ASTM D 4172) AMSOIL outperformed all seven of the leading synthetic and petroleum motor oils.

Improves Fuel Economy
AMSOIL synthetic lubricants have been credited with significant fuel economy improvement. In a recent fuel economy test with Class 8 trucks, AMSOIL synthetic diesel oil and drivetrain fluids conbined to produce up to an 8.2% improvement.^*
AMSOIL synthetic lubricants in general have shown fuel economy benefits which most motorists will experience with AMSOIL XL-7500.
*SAE J1321 TMC/SAE Fuel Consumption Test Procedure - Type II.

Easier Cold Starts
AMSOIL synthetic motor oils stay fluid at remarkable low temperatures.
Low Temperature Flow

60% of engine wear occurs during initial start-ups. AMSOIL motor oils flow freely for fast delivery to critical engine parts.

Superior High Temperature Performance
Reduced friction means cooler operating temperatures. Excessive oil temperatures can be reduced by 20 to 50 degrees when using AMSOIL lubricants.

Reduces Deposits on Critical Engine Parts
Engines run cleaner, perform better.
High Temperature Test, AMSOIL on Right.

Results of high temperature test. AMSOIL, on the right, was the only oil that did not show formation of sludge or deposits.

Reduces Oil Consumption
Tests show the superior thermal stability of AMSOIL XL-7500 synthetic motor oils.
XL-7500 motor oils withstand the higher operating temperatures of today's engines better than conventional products.
Reduced Volatility - Evaporation With AMSOIL

Reduced Volatility - Evaporation With AMSOIL

With AMSOIL, only 6.98% vaporizes, compared to much higher percentages with competing motor oils. The result: better fuel economy and wear protection with AMSOIL XL-7500.

Lower Cost, More Convenience
Motorists value savings. With AMSOIL XL-7500, fewer oil changes saves you both time and money. Your twice-a-year XL-7500 oil changes cost less than five conventional oil changes. With all the added performance benefits of AMSOIL synthetics, fuel economy, reduced oil consumption, and better wear protection, your savings add up every mile you are on the road.

Jet-Age Technology
Only synthetics can stand up to the extreme performance demands of a jet engine. Every jet engine in the world uses synthetic engine oil.

The First in Synthetics
In 1972, AMSOIL formulated the world's first American Petroleum Institute (API) certified synthetic motor oil. With more than 30 years experience manufacturing and marketing synthetic motor oils, AMSOIL has been a consistent leader on the forefront of lubricant technology.

Environmental Benefits, Too!
Fewer oil changes means less waste oil, fewer filters, less packaging to dispose of, and a better future for our children.

Estimated Profit to Quick Lube Account Profits per customer will vary based on prices and overhead calculations. AMSOIL recommends a markup of 2 to 2½ times the normal petroleum-based oil change pricing. For example:
Oil Change Price Less Oil Cost Less Filte Cost Less Labor Cost Gross Profit	Current 3000-mile oil change $21.50 $5.00 $1.00 $5.60 $9.90	AMSOIL 7500-mile oil change $49.95 $18.25 $1.00 $5.60 $25.10
Your Annual Profit Per Customer:
Typical Recommended Oil Change: $9.90 x 5 oil changes = What your customers actually do = AMSOIL XL-7500: $25.20 x 2 =		$49.50 $26.75^* $50.20
* According to major oil company data, the average consumer changes their oil 2.7 times per year. With AMSOIL, two oil changes per year enables you to earn more money than five oil changes, and nearly twice as much as the typical 2.7. As an added benefit, customers' cars have better protection with XL-7500. Note: The filters you currently use are sufficient for the fduration of the complete service interval recommended by the automobile manufacturer. Premium filters are available from AMSOIL if you want to offer them to your customers for an additional charge.

Customers Save, Too Not only do lube shops make more money with the AMSOIL XL-7500 Program, customers save money and experience more convenience with the same program.
Oil Change Price: Annual cost @15,000 miles	Current 3000-mile Oil Change $21.50 x 5 $107.50	AMSOIL 7500-mile Oil Change $49.95 x 2 $99.90
We encourage you to display this kind of comparison for your customers when asking them if they would prefer coming in 5 times a year for a 3000-mile/3-month oil change or twice a year for a 7500-mile/6-month Premium Oil Change. The answer should be obvious. All numbers based on 15,000 miles per year utilizing typical valuees extracted from current research.

The AMSOIL 7500-Mile/Six Month Oil Change Program brings value to your customers ... and profits to your bottom line.

With the introduction of AMSOIL Synthetic Motor Oils in 1972, there has been a new understanding of the performance possibilities of lubrication technology. Since that time AMSOIL Synthetic Motor Oil has been the best quality motor oil in the world. AMSOIL Synthetic Motor Oils improve fuel economy and engine efficiency. No motor oil on the market provides better high and low temperature protection against wear.

"How can I make money if customers extend their oil drain intervals?"

The 7500-Mile/Six-Month Oil Change Program has been developed specifically for your profitability while providing passenger car owners with superior engine protection and performance.
Statistics have shown that many motorists will say yes when you offer them the choice. "Would you like our $19.95 3000-mile/three-month oil change, or our $49.95 7500-miles/six-month oil change?" Consumers today are willing to pay more for quality and convenience.
The notion of extending drain intervals has become a controversial subject, and the fact that they can potentially double store revenues demands that there be open discussion.

Here are the facts:

AMSOIL synthetics have a much longer service life, hence they will protect engines for the entire duration of the manufacturer's oil drain recommendations, both normal and severe service, and beyond.

If you provide a higher quality product and charge a premium price, you can make more money with less effort.

If you make more money in half the number of visits, that means you can see more customers and thereby increase your annual profits.

	The Trend Toward Performance Drastic changes in engine design, with their smaller, hotter engine compartments, tighter tolerances and emissions standards have placed higher demands on lubricants. At the same time, vehicle manufactureres are seeking extended drains, cleaner engines, improved fuel economy, reduced oil consumption and better wear protection. One industry analyst has speculated that over time as increasing numbers of baby boomers enter their peak earning years, 90% of all cars on the road will be high performance vehicles.
	The Trend Toward Extended Drain Intervals In recent years, extending oil drain intervals has been an important objective of the world's leading automakers, hence their insistence on increasingly stringent oil performance specs. According to GM's Mike McMillan, "There is technology available to raise the standard and extend the drain interval without compromising engine durability or removing the performance cushion." European automakers currently recommend 9000-mile/12-month service with driving conditions no less severe than our own. A report in Lubes 'n' Greases magazine points out that customers are eager to minimize their vehicle maintenance time, "and changing engine oil is their single biggest remaining maintenance item." For the Bit Three automakers, addressing that issue is very important today.
	The Trend Toward Synthetic Motor Oils The modern quest for 'more, better, faster" has made an impact on every industry. As a result, high technology synthetic motor oils like AMSOIL have found increasing acceptance in every facet of American industry. A mojor consciousness shift is occuring as Americans become more selective in their purchasing, focusing more on performance over price. The rapid growth in slaes of synthetic lubricants is directly related to its superior performanc ecapabilities.
	The Continuing Environmental Trend Government regulations and rising consumer awareness will continue to drive the push for environmentally friendly improvements in the industry. Extended oil drain capabilities are already being aggressively pursued in Europe, placing greater demands on oir formulators to improve the quality of their products. AMSOIL offers a model program that lube center operators can embrace which is not only environmentally wise, but economically suited for profit-mindedness as well.